It’s already been 60 years since Mr. Dior imagined “dressing women’s smiles”. For the visionary designer, fashion and cosmetics had to come together to create a total look by Dior. His first makeup product was a lipstick, a revolution: it was concentrate of pure colour in a voluptuous texture, whose shades were inspired by the Couturier’s fabrics – the perfect lipstick. The beginning of a saga with a wealth of over 1,500 shades.

More on

Directed by: Lisa Paclet
Produced by: Buzio Saraiva@ADM
DOP: Damien Ropero
Animators: Mathieu Bétard,Charly Pineau, Axel, Axel Crepaldi,Julien Bourdier-Martin
Post production: Editors